8May 2021Has a boss or colleague ever asked you, “Why are case studies important to produce?” This is a question all SaaS marketers must be able to answer, especially when it comes time to create your content marketing budget for the year.Case studies are excellent marketing tools for SaaS companies to showcase their value to potential customers, helping to drive sales and revenue. This type of collateral is essentially a play-by-play of how your company won a customer’s business and delivered killer results, setting you up to score your next big deal.More than 75% of B2B buyers in the evaluation stage of the decision making process reported that case studies carry more into 3 reasons why case studies are so powerful.Why are case studies important for B2B SaaS?1. Demonstrate your expertise in your nicheAs a SaaS marketer, your job is to make your product or service stand out among your competitors’. Creating case studies is an because the content—including the products, services and use cases covered in the piece—will be highly relevant to your target audience and will therefore have a strong chance of resonating with them.If you’re still wondering, “Why are case studies important?”, then put yourself in your buyer’s shoes. Say you’re evaluating platforms. All three vendors have an eye-catching website with informative and clever product copy, but only one has a repository of case studies that illustrate how its clients have landed 50% more sales since they’ve implemented this particular CRM. Sounds like a winner to us!2. Provide social proof in an original wayOver 90% of consumers read product reviews before they make a purchase, which means gathering and publishing social proof is a crucial activity for your SaaScompany. Changing consumer 3 Reasons Why Case Studies Are Important for B2B SaaS3 Reasons Why Case Studies Are Important for B2B SaaSEmily Amos - Content Marketing Strategy & Content Writing for B2B SaaS Founder of Boutique Content StudioCXOINSIGHTSbehavior is also one of several answers to the question, “Why are case studies important?” Case studies give your readers buyers just like them that your products and services are the real deal.Another advantage of case studies is that by nature, they’re goals. Case studies go beyond generic product reviews and dig deep into everything from how your team stewards customers through implementing your software to what your customer’s future use cases include. This type of content gives your prospect thorough insight into what it’s like to use your products and work with your company.
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