19May 2021A common problem with company visions today is the tendency to use abstract, idyllic language that makes it highly tailors the vision to each individual – like with art, even though two people are looking at the same colours on a canvas, they a call to action and to galvanise our employee base around a common objective, not to divide them. By way of an example, compare the two company visions:Amazon: “To be the Earth’s most customer-centric company in the world”Alternative: “To be a company that inspires and strives for greatness” future. Every employee knows that a change initiative addressing this goal is taking a step closer to the company they want to be in the future – every employee is united around a common purpose.necessarily going to be the same as that of my colleague, it’s divisive. The result – disagreement on which change initiatives to pursue, creating doubt and friction.future planning and decision-making, serving as the bedrock for into the achievement of the same future and with it you have 100% engagement. ITO
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