Editor's NoteBusiness Intelligence Becomes More Direct Since its introduction in the 1990s, market intelligence (or as widely referred to as BI) has grown from a technological and IT-centric framework to a more holistic and IT-enabled process over the last decade. Business intelligence is being more specifically related to business operations in two distinct ways. BI will be increasingly used to evaluate business processes, and BI will also be implemented into business processes. Within the next five years, BI applications will become as popular as spreadsheet applications in all midsize or larger organizations. Organizations who allow the most successful use of BI technology will emerge as pioneers of their markets and will differentiate themselves from their rivals. Within the next two years, a data breach of significant proportion will reveal the limitations in existing approaches to data protection in the private or public sector that will lead governments to implement laws that would demand stronger data security through the use of data management and access encryption technologies. Business intelligence programs based on the ability to identify and handle the client, as well as those that help a company understand the key elements and metrics of its business model, will have the most significant effect on companies over the next three to five years. BI would become a normal, core business application for all organizations in a three to five-year timeframe. BI can no longer be an afterthought or a different factor as an important part of each organization's main applications for payroll processing. The future of business intelligence will be characterized by a transition away from niche programs, dedicated researchers and fixed reports and to pervasive analytics all over the world.Industry Tech OutlookChief editorEmma WatsonEditorial StaffJennifer NicoleErin DanielVisualizersCarolyn RyanSteve DuenesSalesMark Clarkmark@industry-techoutlook.com
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