6CXO InsightsPRIVACY, CULTURE AND DATA RESPECTBeth Hill, Chief Compliance Officer and Privacy Leader, FordDirectIt is no longer an option, and arguably never was, to be casual about how entities collect, use and secure personal data. And it is no longer an option, and arguably never was, to relegate the collection and use of personal data to only a technology issue, a business issue or a legal issue. How you collect and use personal data should also be a culture issue--one of respect for data.You've heard from many brilliant and experienced lawyers, academics, and tech experts about how to legally comply with the multitude of things that need to be complied with as it relates to data collection and use. This is not another attempt at that.The promise of the phrase "Data Is the New Oil," reportedly coined in 2006, has generated a frenzy throughout meeting rooms and boardrooms the world over. The result: a new gold rush, where those who were successfully mining, extracting and selling data yielded great financial rewards, and those whose data has been mined, extracted and sold have paid the price of privacy.Some in Europe, and even Tim Cook, CEO of Apple, have called privacy a "fundamental human right." That hasn't been the case in the United States, but even if it was, what would that change in terms of how entities collect, use, and secure personal data?Let's go back in time and think of a world before the internet. My first computer was a TRS 80 model III. For those too young to get that reference, the TRS 80 was one of the first desktop computers, and it had 4 KB of memory. My friends and I also played video games (Intellivision or Atari in the house or Ms. Pac-Man, Galaga, Asteroids or Space Invaders at the arcade). When you went to an arcade, you propped a quarter on the game console as a signal you were next to play. It was an unambiguous 80's gamer protocol that everyone understood and followed. It was the arcade culture.For the X-ers, the X is apt, because we are the crossover generation for technology. The evolution of technology parallels the evolution of our lives. Fast forward to today, where an entry-level computer routinely has a million times the memory of my old TRS 80, and a video game is no longer played individually to increase your personal best at home or the local arcade, but interactively to socialize and compete with gamers around the world. Today, media outlets advise parents how to manage technology in their kids' lives, new resorts offer "technology free" vacations, and Silicon Valley insiders admit to launching applications that stimulate the pleasure center of the brain to intentionally create stickiness. Today, our interactions with technology have become, in a word, ubiquitous, and just as ubiquitous are the nuggets of personal data we are leaving behind.But just see the news about breaches, and it's clear that privacy policies are an insufficient means for managing
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