8 NOVEMBER 2021Today, organizations are looking more and more for faster solutions in surface design. For 30 years, Pointcarre Textile Software has provided a complete package for Printing, Knitting, and Weaving aimed at Fashion, Home Furnishing, and Technical Industry. Whichever Pointcarre modules you decide to use are integrated into a single application, native Mac and Windows. "Our customers understand the advantages of Pointcarre through a long partnership with us. We have added to the last few releases "fast presentation" tools that allow any designer to make boards and sales pages with a single click," says Steve Greenberg, CEO of Pointcarre. "You can also use our new print tools to create your own presentation boards/pages and save them as templates. Colorways, repeats and color chips are all selected and managed on the layouts with ease." According to Steve, the final product of the CAD software needs to be an accurate representation of the fabric or product. "Our fabric simulations use a combination of yarn libraries, bump maps and Pantone Textile® or CSI® color specs to give the user the most realistic quality and effects of what the fabric will be like after production. It has become even more important with the adoption of 3D software and avatars to promote the product in its final form." Staying at the forefront of technology, Pointcarre has consistently released a new version every year since its inception in the early '80s. The company's mission has been to provide the best CAD product at an affordable cost for the prominent designer or small design house. "We have our own development team and since we are privately owned, we can decide on the course of all the new development. We always take our cues from our current and potential clients," explains Steve. "Being the first textile CAD native on PC & Mac was one of those ideas. We are constantly developing for both new OS so our users on either platform will have access to Pointcarre. Users have always provided us with an excellent direction on new tools and features. Whether it's a new design tool or something for presentation and simulations. We take their ideas and make them a reality in Pointcarre." Steve and his team genuinely listen to the market. They have users in textiles, home furnishings, medical fields, automotive and more. This allows them to keep up on the pulse of many industries and understand their evolving design needs. Thus, the addition of Swatch Book ­ a speedy way to display designs and create presentation/color swatch boards at the click of a button. Going back to their simulations, the addition of bump maps allows the fabric to look as good as it can when placed on a 3D avatar. They have partnered with many of the current 3D technology companies to allow their images to be easily used inside their products. One of the company's latest new tools is Color Separations. "We saw many clients struggling with the issues presented in color seps with traditional and digital printing. We resolved those issues with easy-to-use color reduction and separation algorithms that Steve Greenberg, CEO, Pointcarre
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