9MAY 2021cycles with real value deliveries. This brings great flexibility and greater responsiveness.Learning and Continuous ImprovementSo we have short cycles that allow learning and continuous improvement. Through small experiments, we validate hypotheses in a short period of time, which in the traditional Marketing model is not possible.mistake.The agile mindset creates a culture of experiments and innovation through small experiments and fast and validated learning.Data-drivenNo more decisions based on “guessing”. Decisions are based on data with faster and steady customer feedback. Data is a powerful source of knowledge and learning.The Agile Marketing Manifesto is a document created by professionals in the field based on the Agile Manifesto. It was developed collaboratively in 2012, in San Francisco, California, at Sprint Zero.It is possible to know the values of the agile approach to Marketing. In order to create value for customers and organizations, the seven values listed below clearly illustrate the true agile mindset in the Marketing world.1. Validated learning over opinions and conventions2. Customer focused collaboration over silos and hierarchy3. Adaptive and interactive campaigns over Big-Bang campaigns4. The process of customer discovery over static prediction5. Flexible vs. rigid planning6. Responding to change over following a plan7. Many small experiments over a few large bets In times of business agility, marketing needs to innovate and have an engaging relationship with its customers. This provides a more lasting relationship with the brand, and makes Marketing stop having only the focus on selling the product. ITO
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