7MAY 2021In an instance, one client wanted to deploy PRIME’s solution in a desert climate where the client’s protocol is not to have a water supply in the data center. The way PRIME’s evaporative cooling works (simplified explanation), the water supply is outside the MDC. There’s a ½ inch (or metric equivalent for those countries on a metric standard) hose-bib onto which the client can connect piping or a typical garden hose from a nearby water supply. The Siemens Environmental Control System sensors bring a limited amount of water to an evaporative panel that sits between the “intake” section of the MDC and the “cold aisle.” Although PRIME is always looking for the next opportunity to expand and service their customer base in each product category and marketplace they currently supply, they have their hands full right now with the new MDC program. “Because there is a global need, we need to be ready globally. That means expanding our existing sales and service teams, developing teams in new territories, and cultivating distribution partners who will stock both our main MDC products and provide the aftermarket supplies such as replacement filters for end users,” says Millar-Sax. “Prime’s priority is always taking care of our customers’ (and subsequently the end users) needs. We are in an exciting time right now – on the cutting edge with our solution.” Millar-Sax further adds, “We have several key people and resources in place, but we will need to keep investing in “boots on the ground” in each market territory to ensure we have the right people for each market’s needs.” That’s their focus, along with deploying as many of their MDC’s as possible to help the world realize the promise of 5G. “By participating in opportunities such as this, becoming more active on social media, participating in trade events - both virtually and in person, we hope to create the excitement for our products for end-users, and for those people and businesses who fit the mold to be our partners in deploying our solution globally,” concludes Millar-Sax. ITO
< Page 6 | Page 8 >